Board Thread:Site Questions/@comment-29196722-20170805110258/@comment-26475800-20170808072036

You haven't read enough creepypastas than. A lot of them have villains that people can connect to. I can think of three that I've written where the monster/person could connect to a reader in some way. Religious beliefs, environmental beliefs, and addiction are some of the motivations behind some of the stories I enjoyed writing the most on this site.

As for "pitching" a creepypasta, that doesn't really happen. You write the story and put it on the internet. If it is written well enough for the QS of this site, wonderful. If not, try the writers Workshop to work out all the kinks. You pitch an idea to an agent or a publisher. You most likely won't get any money from this site, it's a place to make money, it's a place to improve your writing.