User blog comment:EmpyrealInvective/Pasta of the Month: The Revenganing/@comment-25947144-20170731135056/@comment-24101790-20170731143017

I'll agree there (although I will say the phrase 'too late' does carry different connotations. Ala "I received your message too late to respond.", "The illness was identified too late to treat", etc.) that this could have happened sooner, but the truth is, it's rolling out before Halloween which is typically the most active time.