User blog comment:Creeper50/An Issue With Kickstarter/@comment-25941663-20160210212339

I understand what you're saying and I kinda agree with you.

A little thought though: Maybe these established brands bring in more backers to Kickstarter/Indiegogo/Whatever, and a portion of those will stay and back more projects. As thorough statistics on this hasn't been released, I don't know if the pros outweigh the cons or vice-versa.