User blog comment:Dela livi/creepypasta character theme songs/@comment-5643552-20140504084233/@comment-24501610-20140504180037

I think they mean "characters" as in the actual characters featured in said Creepypastas. Also, while horror is primarily story-driven, the characters still play a large part in them. Horror simply wouldn't be the same without iconic characters like Dracula, Frankenstein's Monster, or more modern foes like Freddy Krueger or Jigsaw. It's the same for Creepypasta. Characters like Jeff, BEN, Zalgo, and the like have managed to propel Creepypasta to a wider pulp-culture status more than what story alone could do.

Plus, it's easier to do theme songs for individual characters rather than the stories as a whole.