User blog comment:Creeper50/Why Blood is More Hated Than it Should Be/@comment-26475800-20160814012603

As mentioned below no one really has an issue with blood being used in stories, so long as it is used well. If someone just paints the pages with red stuff and has no other horror eleaments to the story, well they are a poor writer and that is the issue that most people have. On a side note, no blood wasn't used that often in the old days. Look a Poe, Lovecraft and mainly any old black and white movie. With the exception of Psycho, there aren't really any movies that show blood from that era, even Hitchcock didn't want to have the color seen, because it would be too much. Lovecraft will make a mention of it here and there, but doesn't really linger on it. And Poe used it most when talking about the TB, which was scary as hell at the time, pretty much like Ebola is.

So, I'm not really sure what "old days" you are talking about. Because the old days I referenced above are still used as a strong backbone for what is being written today.