Board Thread:Site Questions/@comment-26422264-20150527151027/@comment-27007772-20150805205045

Complex. It really does depend on the writer him/herself. A lot of writers are simply putting their mentality into words, and working their world views into the format that suits it best. It's a lot of internal thinking. Some don't want publicity, and just want their views out on the internet in yet another form, but with more reach. Some people have goals other than writing horror, which they use horror as a sort of "cover up" to pursue those goals.

I won't speak for anyone else here, but that's the sum of it.