User blog comment:StrangerThanTad/Clichés/@comment-25947144-20170512150616

"Isn't the entire reason people use clichés is because they WORK?" Perhaps the first time.

Gérard de Nerval: "The first man who compared woman to a rose was a poet, the second, an imbecile."

They are essentially used time and time again because they are familiar and easy to come up with and that's also the problem: people are too familiar with them and they get boring.