Board Thread:Site Questions/@comment-26394575-20150513212613/@comment-25428589-20150513213346

A profile is a page on this wiki. Your profile, for example, would be at User:ChelseaC.98. This page is what people see when they click on your name in a page's history, a comment, etc.

With regards to the website thing, I assume you mean when you're editing your profile header? That's just a link that appears at that big thing at the top of your profile. It doesn't necessarily drive more people to your story, and I personally rarely click on website links at Wikia.

Hope I've been of some help :)