User blog comment:Cheese Lord/What Is So Scary About Smile Dog???/@comment-4643170-20120111134219

I think what's supposed to make it scary is the hype and whatnot put behind it by how it supposedly caused suicide and insanity. People have a tendency to placebo-effect themselves into all sorts of things, and my guess is, that's why smile.jpg is scary to some, but as people keep writing more pastas, it seems pretty generic.