User blog comment:HumboldtLycanthrope/Happy 420!!/@comment-25941663-20180421133815/@comment-26030957-20180421172909

Ha ha ha ha. The problem is, most stoners don't read. I've tried marketing it to Grateful Dead and Phish fans and pot heads, they have no interest.

When my publisher mentioned doing a promotion, I told him 420 would be a good day, but I didn't realize that Friday the 13th was the week before. I should have used that date, horror lovers were going crazy on the internet that day, lol.