User blog comment:Umbrello/Self Promotion Makes Me Feel Weird/@comment-28088262-20150724110534/@comment-25226524-20150728010801

Just for clarity, the phrase "shameless self-promotion" isn't really as negative around here as it might be other places. It's more of a joke that I've seen Travis and Banning use in the past: "And now for some shameless self-promotion, I recently wrote..." I think people who use it around here simply use the term "shameless" in a silly way because that's the connotation the word has come to have on this site. Hope that helps.