User blog comment:EmpyrealInvective/Emp's Halloween Horr-tacular (2017)/@comment-26399604-20171008174654/@comment-24101790-20171008175514

Yeah, I think that jumpscares can be used effectively if it's sparingly used. I think my big concern is that production companies are mistaking something being scary as opposed to something being startling. A movie that randomly has sudden appearances in conjunction with a violin shriek isn't necessarily scary, but it does trigger a physiological response ("Gah, possible danger!"). I'm not necessarily going to go home after watching Annabelle: Creations worried that my friends are going to suddenly sneak up on me. I think for a jumpscare to be effective, it has to really tie in to the movie (i.e. That sensation in Alien that the xenomorph could be anywhere).

I'd definitely recommend watching the movies and checking out the short films link as someone compiled a list of all the Lovecraft short films they could find and I managed to dig most of them up on Youtube or other video sites without a lot of digging around.