A while back I wrote a post titled something like "Urban Legends: Are They Dead?" which was sort of my manifesto on horror and urban legends specifically and how those things might have adapted to the internet, if they adapted at all
I've written a sort of take two, or sequel or what have you, tackling a similar question. I do some in-depth analysis of a few creepypasta stories under a folklore lens. If that kind of thing sounds interesting to you, I highly recommend you read it!
This essay was written in association with Malkavian Madness and posted on their steam group. I'm not under any obligation to keep it there, but I thought I'd link it instead of paste it here just for the sake of it.
You can read my essay here: https://steamcommunity.com/groups/malkavianmadness/discussions/2/1644292549031049121/